F45 Training today announced a new two-year partnership with Joi + Blokes, naming the company its Official Diagnostics and Personalized Supplements Partner. The collaboration expands F45’s commitment to holistic fitness by providing members with access to personalized health insights designed to support how they train, recover, and perform.
Launching in the United States, the partnership integrates Joi + Blokes’ clinically backed diagnostics, personalized supplement programs, and medical expertise into the broader F45 Training ecosystem. By connecting structured, high-performance training with actionable health data, the partnership is designed to help members make informed decisions that support both short-term performance and long-term well-being.
“F45 Training has always focused on delivering results through consistency, structure, and smart training,” said Brian Killingsworth, Chief Marketing Officer, FIT House of Brands. “This partnership gives our members additional tools to better understand their wellness journey while supporting their training beyond the studio, without overcomplicating access to science-based programs.”
Joi + Blokes specializes in comprehensive hormone optimization and wellness plans built around advanced lab-based diagnostics and individualized treatment plans tailored by medical professionals. Its approach translates individual health data into clear, practical recommendations aligned with personal goals, training demands, and recovery needs.
“F45 members train with purpose and show up consistently,” said Josh Whalen, Co-Founder, Joi + Blokes. “F45’s structured, community-driven performance system creates an environment where athletes are serious about results, not just workouts. That commitment to disciplined, measurable progress aligns perfectly with what Joi + Blokes delivers: clinical-grade diagnostics, data-driven insights, and personalized supplement and care pathways built around each person’s biology. Together, we support people who train with intensity and want clear, actionable guidance backed by science, not guesswork.”
The partnership will be supported through digital integration, exclusive F45 member offers, educational content, and studio-level activations—creating a seamless experience that connects training inside the studio with personalized health insights outside of it.
For more information about F45 Training, visit https://functionalinspiredtraining.com/franchising/f45/
For more information about Joi + Blokes, visit www.joiandblokes.com
