Making the New Year Work for Your Franchise

If you spend any significant time working in health and fitness, you start to notice certain themes and behaviors that tend to repeat themselves. For one, visit any gym in January, and you’re sure to find it significantly busier than it was just a month before. It’s a time when fitness and health club memberships spike and people decide to finally start their fitness routine. Fast forward a few months, though, and many people’s habits have fallen away as they get back into work and family routines.