Austin, TX – March, 2025
F45 Training, a global leader in functional fitness, has announced the launch of FIT (Functional Inspired Training) House of Brands, a new parent company that unifies its three key brands—F45 Training, FS8, and VAURA Pilates—under one comprehensive wellness ecosystem. With this launch, FIT is redefining the future of fitness by integrating functional training, recovery, and community-driven experiences into a single, powerful vision.
“The launch of FIT marks a pivotal moment for the fitness and wellness industry,” said Tom Dowd, CEO of FIT. “We’re not just evolving – we’re redefining our brand story, enabling expansion under our umbrella to include new modalities, whether through acquisition or development. FIT is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates, and our recovery services under one powerful vision. This is about empowering communities worldwide to move better, feel stronger, and live longer.”
A Global Fitness Powerhouse
FIT enters the market with an impressive 1,500+ studios across 55+ countries, solidifying its status as a dominant force in boutique fitness. The company’s record-breaking growth in 2024 highlights its momentum, with:
• 12.4% growth in global average unit volumes for F45 Training
• 23.9% growth for FS8
• 51.1% growth for VAURA Pilates
• 75 new studio openings across its portfolio
With these achievements, FIT is positioned to lead the next wave of fitness innovation, emphasizing movement, community, and wellness.
The FIT House of Brands
F45 Training
A functional training method that delivers high-intensity, 45-minute workouts designed for all fitness levels. Blending strength and cardio, F45 has been transforming fitness routines worldwide for over a decade.
FS8
A revolutionary blend of Pilates, Tone, and Yoga that delivers a low-impact yet high-energy workout experience. Built on eight science-backed elements, FS8 enhances both physical strength and mental well-being.
VAURA Pilates
A next-level reformer Pilates experience that merges precision training with an immersive atmosphere. With neon lights, mirrored ceilings, and upbeat music, VAURA creates an energetic and empowering fitness environment.
Recovery & Wellness
FIT also integrates cutting-edge recovery services, allowing members to enhance performance and optimize well-being. Available at select studios, these services include:
• Cold Plunges – Reduce inflammation, improve circulation, and boost energy.
• Infrared Saunas – Detoxify, rejuvenate, and aid muscle recovery.
• Percussion Therapies – Powered by Hyperice, this technology helps relieve muscle stiffness, improve circulation, and enhance flexibility.
A Vision for the Future of Fitness
FIT is built around three core pillars:
1. The Power of Movement – Every workout and recovery session is designed to maximize results and promote long-term health.
2. The Strength of Community – FIT fosters supportive and engaged fitness communities worldwide, from franchise owners to everyday members.
3. The Future of Wellness – FIT’s business model is designed for scalability, ensuring continued innovation and expansion into new fitness and wellness modalities.
With strategic partnerships and an expanding global presence, FIT is shaping the future of functional fitness and holistic well-being.
For more information on FIT House of Brands and franchising opportunities visit www.functionalinspiredtraining.com.
For the full press release visit www.business wire.com.
