Fitness Franchise Opportunities | F45, FS8 and VAURA

Compare Fitness Franchise Opportunities

Across F45, FS8 and VAURA

FIT House of Brands offers qualified investors three distinct franchise concepts: F45 Training, FS8 and VAURA Pilates. Each brand serves a different consumer proposition and ownership strategy. Every franchisee can access shared expertise across programming, education, marketing, technology, real estate, studio delivery and operations.

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  • APPROX. 1,500 STUDIOS
  • 55+ COUNTRIES
  • FUNCTIONAL TRAINING
  • PILATES, TONE + YOGA
  • PREMIUM REFORMER PILATES

Compare the portfolio against your market, capital and operating strategy.

A sound franchise decision starts with fit: consumer demand, competitive supply, capital, site requirements, operator capability and long-term goals. FIT’s portfolio gives qualified investors multiple pathways without suggesting that one concept is right for every owner or market.

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A globally recognized functional team training concept built around 45-minute coach-led strength, cardio and hybrid workouts. Best explored by operators seeking an established group fitness brand, high-energy community and broad member relevance.

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A 3-in-1 Pilates, Tone and Yoga concept focused on low-impact strength, mobility and control. Best explored in markets with growing demand for Pilates-informed training and a differentiated alternative to traditional reformer studios.

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A premium athletic reformer Pilates concept combining progressive training with an immersive sensory environment. Best explored by operators seeking a design-led, high-touch studio proposition.

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Why qualified investors choose to explore FIT House of Brands

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PORTFOLIO EXPERIENCE

Three distinct concepts across functional fitness and Pilates-led categories, supported by one global operating platform.
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SITE AND STUDIO SUPPORT

Resources for market assessment, real estate, lease evaluation, design, construction and opening readiness.
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MARKETING SYSTEMS

Brand campaigns, local tools, pre-opening plans and resources designed to support member acquisition and retention.
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PROGRAMMING AND EDUCATION

Centralized programming, structured onboarding and brand-specific coach education.
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OPERATIONAL SUPPORT

Regional guidance, operating standards, resources and performance conversations throughout the ownership journey.
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INNOVATION AND PARTNERSHIPS

An evolving platform of products, experiences and global relationships designed to keep brands relevant.

A global market with continued momentum1

The global wellness economy reached $6.8 trillion in 2024 and is forecast to approach $9.8 trillion by 2029, according to the Global Wellness Institute. Market growth does not guarantee the performance of any individual studio. It does, however, reinforce the scale of consumer interest in fitness, physical activity and wellness experiences.
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Expanding Market Potential

$6.3 Trillion in 2023 → $9 Trillion by 2028
The global wellness industry is projected to grow at 7.3% annually, highlighting strong market potential.1
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Group Fitness & Mental Well-Being

Improves Quality of Life & Reduces Stress
Regular participation in group fitness is linked to lower stress levels and enhanced overall well-being.3
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Functional Training & Cognitive Health

Boosts Memory, Attention & Daily Function
Engaging in functional and group exercise supports cognitive function, improves daily movement, and enhances long-term physical health4,5
I’m Interested!

What Are the Benefits of Owning a Franchise?

LOCAL CAMPAIGNS

We’ll help you design local, community-focused paid marketing campaigns that shine a light on your members, while remaining consistent with the brand’s overarching look and feel.

BROKERS, ON YOUR TEAM

You’ll get exclusive access to a team of brand-specific commercial real estate brokers to help you decide where to open your new FIT studio.

INTELLIGENT INSIGHTS

Through a bespoke, AI-driven platform, we automatically plot high-potential, ready-to-lease studio sites – then give you this data, in real time, through a customized dashboard.

ACCOUNTABILITY

We’ll help you establish clear, actionable goals, but we don’t just leave you with targets – we’re here to ensure you hit them!

GUIDANCE & RESOURCES

Whether through weekly focus groups or stimulating in-market regional training sessions, you’ll have all the connections, collaboration, and tools to thrive.

EFFICIENT COMMUNICATION

Our Membership Marketing Program (MMP) streamlines processes and ensure smooth, seamless communication between FIT studios, agencies, and HQ.

PREMIUM ONBOARDING

Our dedicated onboarding specialists are relationship managers who understand your studio’s unique needs and deliver a tailored, white-glove experience.

Your pathway from inquiry to opening

Wondering what happens after you sign on the dotted line of that FIT franchisee agreement? Let’s find out.
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1. DISCOVERY AND QUALIFICATION

Discuss your goals, preferred markets, experience, capital position and brand interest.
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2. BRAND AND MARKET EVALUATION

Review the concepts, available territories, operating model and relevant disclosure materials.
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3. SITE SELECTION AND LEASE

Work through market mapping, site evaluation, viability, lease support and professional advice.
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4. DESIGN AND BUILD

Apply brand-specific studio standards with approved design, construction and installation resources.
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5. TRAINING AND PRE-OPENING

Complete franchisee induction, recruit and certify the team, and execute the membership marketing plan.
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6. OPENING AND ONGOING SUPPORT

Complete readiness reviews, launch the studio and engage with ongoing regional, operational and marketing support.
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7. Final Inspections

Finally, FIT HQ will make sure your studio is good to go: reviewing design and installation, verifying health and safety compliance, and evaluation your trainers and tech.
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8. Approved to Open

Get the green light, and launch your FIT franchise out into the world!
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Diligence before decision.

Franchise ownership involves risk, capital and active management. Qualified candidates should review the current investment range, fees, owner responsibilities, territory, site requirements, unit economics where legally disclosed and applicable Franchise Disclosure Document or jurisdiction-specific materials before making a decision.

1 https://globalwellnessinstitute.org/press-room/statistics-and-facts/
2 https://www.vml.com/insight/the-future-100-2025
3 https://www.degruyter.com/document/doi/10.7556/jaoa.2017.140/html?lang=en&srsltid=AfmBOorBrobkDRpg6dOg3PY5GIsp4SfHrGYAZ4eeHziXYXwNZZoetFKZ
4 https://pmc.ncbi.nlm.nih.gov/articles/PMC5567431/
5 https://www.mdpi.com/2071-1050/13/3/1074

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