VAURA Pilates Franchise | Premium Reformer Pilates
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VAURA Pilates Franchise Opportunity

Premium Athletic Reformer Pilates

VAURA combines athletic reformer Pilates, progressive strength and a sensory-led studio environment. For qualified operators, it offers a premium concept for consumers who expect both training substance and a distinctive high-energy experience.
Explore VAURA Ownership
  • APPROX. 10 STUDIOS GLOBALLY
  • ATHLETIC REFORMER PILATES
  • IMMERSIVE STUDIO DESIGN
  • PREMIUM MEMBER EXPERIENCE

Athletic reformer Pilates

designed to stand apart.

VAURA is your personal escape within a sophisticated, yet dynamic group setting. The vibes aren’t just good – they’re meticulously crafted to energize the mind, strengthen the body, and challenge the status quo.

Why explore a VAURA franchise?

When you invest in VAURA, you’ll own more than a franchise. You’ll be a part of an innovative, inclusive community of fitness entrepreneurs committed to redefining Pilates.
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ATHLETIC PILATES PROPOSITION

Programming combines reformer precision with strength, endurance, mobility and control.
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DISTINCTIVE ENVIRONMENT

Studio design, lighting, music and amenities create a recognizable premium experience.
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OPEN-LEVEL PROGRAMMING

Classes can be coached and modified for different levels while maintaining a consistent brand standard.
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EDUCATION AND DELIVERY

Structured instructor education supports movement quality, progression and a strong class experience.
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PREMIUM BRAND PLATFORM

Brand identity, studio standards and marketing are designed to support a differentiated position in the local Pilates market.
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FIT SUPPORT

Owners access wider platform capabilities across real estate, opening, marketing, operations and franchise development.
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INTERNATIONAL GROWTH POTENTIAL

VAURA reached 10 studios globally in July 2026, including its first location in Indonesia.
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STUDIO MARKETING

We’ll help you create, launch, and run ad campaigns to build hype and drive a consistent stream of relevant, engaged leads to your new VAURA studio.
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Revenue (2023-2032)
~$176.35B to $420.98B1
Scientific Pilates Benefits
Pilates enhances muscle strength, endurance, flexibility, posture, and balance.2
CAGR
11.5%1
Compound Annual Rate 2024-2032

RECOVERY BY VAURA

The Ultimate Holistic Fitness Experience

Why take one, when you can have three? Combine your preferred FIT Recovery treatments into a single, unified experience to unlock new frontiers of fitness for your Vaura franchise’s members.
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COLD PLUNGE
Through full-body immersion in cold water, your clients can benefit from better circulation, reduced inflammation, and more rapid muscle recovery.
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INFRARED SAUNA
By getting heat deeper into the skin, infrared light driven sauna therapy improves circulation, relaxes the mucles, and has detoxifying and recovery benefits.
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PERCUSSION THERAPY
Situated at the cutting edge of percussive therapy, Hyperice technlogy helps increase flexibility, combat muscle soreness, and improve range of motion.

Hear from VAURA owners

OWNER STORIES FROM AROUND THE GLOBE

“We love the unique sensory experience VAURA offers, the dynamic full body workout with seamless transitions between exercises alongside incredible playlists, which we truly believe is the world’s best workout. The community we’ve built is incredibly special, and it’s rewarding to see our clients thrive in a space that’s more than just a workout, lots who have been with us for nearly 8 years.”
-Sarah Field & Yvette Duthie, VAURA Brookvale
“VAURA HQ and the marketing team have provided incredible ongoing support. Monthly performance calls and provision of high-quality marketing assets ensure we maintain a strong brand presence and achieve our sales targets and KPI’s. Beyond that, they’re open to our ideas and collaborate with us on campaigns, giving us the flexibility to tailor marketing strategies to our local market.”
-Anna Michau and Stephanie Carroll, VAURA Tanglin & Joo Chiat
“The most rewarding part of owning a studio has been being our own bosses, dedicating all our time and energy to making the business the best it can be. We’ve always been passionate about the Brookvale studio, and now we have the freedom to fully focus on it.”
-Sarah Field & Yvette Duthie, VAURA Brookvale
“Owning and operating VAURA Pilates studios, along with our role as master franchisees, has been a transformative journey for our entire team, both personally and professionally. On a personal level, it has deepened our collective passion for Pilates and wellness, reinforcing values of balance, discipline, and continuous growth. We’ve built a strong community of like-minded individuals, including clients, instructors, and fellow franchisees, all of whom inspire us daily with their dedication to their fitness journeys.”
-Anna Michau and Stephanie Carroll, VAURA Tanglin & Joo Chiat
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Who should consider VAURA ownership?

VAURA may suit active operators and multi-unit groups seeking a premium reformer Pilates proposition with a stronger athletic identity and immersive environment. Review market potential, current investment, site requirements, staffing, owner expectations and disclosure materials with the franchise development team.

1 https://globalwellnessinstitute.org/press-room/statistics-and-facts/
2 https://www.vml.com/insight/the-future-100-2025
3 https://www.degruyter.com/document/doi/10.7556/jaoa.2017.140/html?lang=en&srsltid=AfmBOorBrobkDRpg6dOg3PY5GIsp4SfHrGYAZ4eeHziXYXwNZZoetFKZ
4 https://pmc.ncbi.nlm.nih.gov/articles/PMC5567431/
5 https://www.mdpi.com/2071-1050/13/3/1074

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