As the fitness industry continues to evolve, FS8 answers the growing consumer demand for effective, low-impact movement. FS8 – a blend of reformer Pilates, mat Pilates and yoga offers a powerful path for portfolio expansion. A low-impact workout that meets you where you are and grows with you.
We spoke with Anthony Licitra, a long-time fitness operator who started his journey with F45 in 2018 and is now helping bring FS8 to the U.S. market with Club Sports Group. Their first FS8 US location—FS8 Fairfield—has already exceeded expectations and is fueling momentum for more.
Anthony Licitra’s journey into the fitness industry began in 2018 when he and two friends opened their first two F45 studios in Stamford and Norwalk, Connecticut. In 2022, Anthony and his partners sold their studios to Club Sports Group, where he continues to play a role in operations and expansion. The team began looking for the next opportunity to complement their F45 holdings. FS8 stood out.
FS8—the low-impact training concept that blends reformer Pilates, mat Pilates, yoga, and strength. The idea to expand in the US after hearing glowing reviews from their colleagues overseas, including those operating FS8 Oxford Circus in London.
What stood out immediately was that FS8 wasn’t just another fitness trend—it was a refined response to what consumers increasingly want: low-impact, longevity-focused movement that delivers results. Club Sports Group recognized the demand and acted fast, opening its first FS8 location in Fairfield, Connecticut, just steps from their existing F45 Training in the same shopping plaza.
The payoff was immediate. FS8 Fairfield outperformed their own early projections, says Anthony—exceeding their expected profitability margin and attracting a strong, engaged membership base. He states “It’s been really amazing seeing the community grow, as well as our team grow, giving us a lot of confidence for our next FS8 locations.”
The core exercises and workouts, brought by both FS8 and F45, are always going to be strong in the fitness industry, says Anthony. With fads and trends constantly changing, this is what will continue to contribute to the success of both of these brands. Because at their core, the functionality of these exercises is there to stay.
We asked Anthony what he thinks it takes to make a franchise successful. His response: “You need to love the product, commit to learning the business inside and out, and choose your location wisely. But if you bring that mindset—and pair it with the right support system and operational strategy— you can do a lot of great things.”
With growing communities and a scalable playbook, FS8 is well-positioned to continue leading in the boutique fitness space.
FS8 isn’t just about riding a wave—it’s about being part of something built to last. When paired with the proven success of F45, the dual ownership model offers a smart, future-ready path for fitness investors ready to scale.
For those looking to make a strategic move in boutique fitness, this is where the real opportunity begins.
Watch Anthony’s full interview here
