When franchisee Maya Price decided to open an FS8 studio alongside her successful F45 Finsbury Park, it wasn’t just a business move—it was a natural extension of the community she had already built. Her journey highlights why FS8 is quickly emerging as a smart investment opportunity, especially for existing F45 owners.
For Maya, opening FS8 was, as she puts it, a “gut decision.” But instinct was backed by clear logic. FS8 shares F45’s DNA of inclusivity, making it a space where “all types of people feel welcome.” The alignment in values, combined with her familiarity with HQ processes and support, lowered the barriers to entry and gave her confidence in launching this new studio.
Maya describes F45 and FS8 as “siblings.” While F45 has a bolder, louder feel, FS8 has more of a careful and measured studio environment, both are powerful in their own ways. It’s about achievement, confidence, and balance. Importantly, FS8 carries its own identity: “It has a different energy… it’s not just a copy of F45.”
For investors, this distinction is critical. The two brands, side by side, allow franchisees to diversify offerings, while building out their own unique community.
Maya emphasizes how working with the team at headquarters and having overlap is key to running a smooth business. Having her locations close together and building off that energy helps to lean into the differences in each business. There’s true impact in the network, the coaches, and through regular training that inherently makes you better and your relationships better by focusing on your health and your training, notes Maya.
The F45 tagline “team training, life changing” is often associated with member outcomes. But Maya has seen it extend far beyond, touching coaches, herself, and the wider community. Members at both studios regularly send thank-you cards and gifts—tangible reminders of the life-changing role these brands play. For investors, that translates into something rare: an emotional bond that drives retention and organic growth.
Her message to current F45 owners is clear: consider FS8. By “embracing the cultural differences” between the two brands, franchisees can maximize their portfolio’s potential while staying rooted in the shared mission of building safe, supportive communities.
Maya Price’s experience shows that FS8 is not just an add-on—it’s a complementary brand with unique energy, proven operational support, and strong synergy with F45. For franchise investors looking to expand in the wellness sector, FS8 offers a scalable opportunity to grow and diversify their training portfolio.
To watch Maya’s full story https://youtu.be/9EDVs7wOQzY?si=IGW_Nm3j4B-4G5-E
To learn more about FS8 Investment opportunities https://functionalinspiredtraining.com/franchising/fs8/
