Meet Antonino “Nino” Di Maggio, a successful F45 Training multi-studio owner based in Tennessee. After years on Wall Street, Nino left his career in finance to build an impressive portfolio of F45 Training franchises across the state. Nino’s dedication to his craft and commitment to his community have earned him a reputation as one of the most respected franchisees in the network. In this interview, we will take a closer look at Nino’s story, what keeps him motivated, and the secrets behind his success.
Tell us a bit about yourself? What’s your background?
I am a first generation American, born and raised in the NYC area. I earned a scholarship to play D1 Soccer at the University of Virginia then decided to take my competitive drive to Wall Street to work in institutional sales and trading. Prior to F45, I had no experience running a small business, but I’ve always had a passion for hosting and helping people through fitness. Owning F45 studios provides me the opportunity to leverage my skillset to grow and scale a business that directly impacts people and my community in a positive way.
What inspires you? What makes you excited to wake up each morning?
My wife is my biggest inspiration. Her endless support and the way she can balance motherhood with a successful career as a lawyer while being an active F45 member is miraculous. It’s truly inspirational and leaves me with no excuse whenever I face any challenges! I always wake up with a “GAME DAY” mentality and a mission to outperform myself from the previous day so that I’m always improving. This excites me and creates a healthy sense of urgency which is something I’ve taken with me from years of competing at the highest levels in sports and on the trading floor…
Tell us about the community you built.
We have a powerful and diverse community built by a team that is obsessed with member experience. Our main objective is another “ABC”, Always Building Community. We accomplish this by effectively communicating the F45 value proposition and being very active outside of the studio. This focus on relationships is our secret sauce that drives our growth and retention and maintains our status as the premier fitness studios in the region.
Now for something fun… what’s the best music playlist for the ultimate F45 workout?
My personal music preferences depend on the class theme, but I usually include NYC Hip Hop, Soca music, Salsa/Reggaeton and EDM Music! If it’s a Saturday then our team of resident DJs take control and push our members to another level with their incredible sets.
Any Tips for First Timers at F45?
1) DON’T BE A HERO! In other words, go at your own pace and don’t worry about what anyone else is doing. Our classes are set up so you are only competing with yourself but still get to take advantage of the excitement and encouragement that comes from being in a team environment with incredible coaches guiding you.
2) BE VULNERABLE: Let coaches know from day one what your goals and concerns are. This best allows our coaches to customize your experience and prevent injuries!
3) INTRODUCE YOURSELF TO YOUR PARTNER (and everyone else around you!) – We always pair first timers with established members to make sure everyone feels welcome. Over the years we have seen so many members become friends from different walks of life. “ABC” really takes on a life of its own once established members start taking new members under their wing, which keeps everyone motivated and accountable.
If you are in Tennessee, don’t forget to check out one of Nino’s studios to see what the magic is all about:
