Why Now Is the Perfect Time to Invest in the Wellness Industry

The wellness industry has grown far beyond a niche trend—it’s now a powerful and rapidly expanding economic force. The global health and fitness club market reached approximately $101.45 billion in 2024, growing at a compound annual growth rate (CAGR) of 3.57% since 2019, and is expected to surge to $157.6 billion by 2029 (CAGR 9.21%), then reach $236.9 billion by 2034 (CAGR 8.49%)¹. This represents a booming sector fueled by health and wellness at the forefront.

The Wellness Economy: A Snapshot of Growth

The wellness economy encompasses a broad range of industries, including fitness, nutrition, mental health, personal care, and workplace wellness. What makes this space particularly exciting for investors is its resilience and adaptability. Despite economic uncertainties, the wellness sector continues to thrive, driven by a growing consumer focus on health, longevity, and quality of life.

Membership models also show dynamic trends—the monthly subscription model held 53.19% market share (~$54 billion) in 2024 and is expected to grow at 10.47% CAGR through 2029².

Training formats reflect changing consumer preferences too. In 2024, personal training led the sector with 43.79% share (~$44.4 billion), while group training is forecast to grow fastest—at 10.45% CAGR through 2029³. With community and group training at the forefront of the FIT model, F45 Training, FS8 and VAURA are positioned to continue to grow with the expanding wants and needs of the market and the consumer.

Why the Wellness Market Is Booming

Key growth drivers include:

The rise of the wellness economy is fueled by a combination of factors:

1. Increased Consumer Awareness: People are more educated about the importance of preventative health and holistic wellness. This is evident in the growing demand for products and services that support mental health, stress management, and physical fitness.
2. Post-Pandemic Prioritization: The pandemic fundamentally changed how people view their health. The shift from reactive healthcare to proactive wellness has accelerated investments in fitness technologies, remote coaching, and mental health platforms.
3. Tech-Driven Solutions: Wearable fitness trackers, virtual training platforms, and AI-driven health apps are making wellness more accessible, measurable, and personalized. These advancements are not only meeting consumer demands but also paving the way for lucrative investment opportunities.

Corporate Wellness Programs: Businesses are recognizing the financial benefits of investing in their employees’ health. The workplace wellness market is growing as companies adopt initiatives that boost employee productivity, reduce healthcare costs, and enhance job satisfaction.

Why Invest in Wellness Now?

The current growth trajectory of the wellness economy signals a once-in-a-lifetime opportunity for investors. Here’s why timing matters:

• Explosive Market Growth: The wellness market is projected to continue its rapid expansion, with no signs of slowing down. As new technologies emerge and consumer habits evolve, the sector will only become more diverse and profitable⁴.
• Consumer-Led Demand: Wellness is no longer just a trend for fitness enthusiasts—it’s a lifestyle adopted by the masses. With more consumers willing to spend on health and wellness, companies in this space are poised for long-term success.

Untapped Opportunities: From sustainable wellness solutions to innovations in recovery and rehabilitation, there are still numerous untapped markets within the broader wellness economy.

How F45 Training, FS8, and VAURA Fit Into the Equation

Whether you’re looking to invest in our flagship brand F45 Training, our low impact – high energy Pilates, Tone, and Yoga brand, FS8, or our total body conditioning Pilates brand, Vaura, our franchise model is positioned to aim at capitalizing on the booming demand for high-quality fitness solutions. By combining cutting-edge technology, personalized training programs, and a supportive community, we recognize the extraordinary potential of the wellness economy.

For investors, F45 Training, FS8 and VAURA offer an opportunity to be part of a movement that is purpose-driven and fueled by consumer demand⁵. With the U.S. wellness market projected at hitting $157.6 billion by 2029⁶, there’s no better time to leverage the momentum and invest in a business that empowers individuals to lead healthier lives.

Seize the Moment

The wellness economy is more than a market—it’s a movement. It’s transforming how people live, work, and play. By investing in wellness today, you’re not just capitalizing on a growing industry—you’re contributing to a healthier, more vibrant future.

We’re here to help you take the next step. Whether you’re an entrepreneur looking for your next venture, a seasoned athlete looking to fully embrace something you love, or an investor seeking a lucrative opportunity, the wellness industry offers unparalleled potential. Let’s make an impact together.

Ready to join the wellness revolution? Learn more about investment opportunities and how you can be part of this thriving industry.

Sources:

1, 2, 3, 4, 5, 6

https://www.globenewswire.com/news-release/2025/05/12/3079192/0/en/Health-and-Fitness-Club-Industry-Report-2025-Market-Opportunities-and-Strategies-to-2034-Rising-Urbanization-Chronic-Diseases-and-Social-Media-Influence-to-Fuel-Growt.html