F45 Training is redefining strength training with one of its latest innovations: functional training racks designed to make lifting adaptable, safe, and fun for all fitness levels.
As part of its “Power Up” strategy, F45 partnered with REP Fitness to develop a compact, efficient, and versatile rack that integrates seamlessly into studios without compromising space or workout variety.
A Smarter Approach to Strength Training
Traditional weight racks can be bulky and intimidating. F45’s functional racks, launched in Q4 2024, offer a dual-cable system, pull-up bar, and space for squats, deadlifts, and bench presses, along with additional tools like landmines, ropes, and handles. This innovation has introduced over 400 new exercises into F45’s programming, expanding workout possibilities while maintaining the brand’s dynamic training style.
“We wanted to design something that enhanced the member experience while respecting the core of what makes F45 great,” said Ryan Mayes, COO of F45 Training. “The racks allow us to push strength training forward without sacrificing our core identity.”
Member-Driven Innovation
F45 prides itself on listening to members and franchisees to fuel continuous improvement. Research confirmed that strength training remains a top priority, leading to the introduction of functional racks as a direct response to community demand.
A New Era for F45 Studios
Beyond the equipment itself, F45 has also rolled out a refreshed studio design, modernizing locations with brighter, more open spaces that reinforce brand identity and enhance the workout environment.
“We’ve been intentional about creating a welcoming space for all members,” Mayes added. “Rather than dark, intimidating environments, we embrace natural lighting and an energizing atmosphere.”
The racks have also streamlined floor planning, allowing for new beginner-friendly programming and reducing the need for frequent layout changes.
Beyond HIIT: F45’s Future in Strength & Longevity
While F45 remains a pioneer in high-intensity interval training (HIIT), the brand is evolving to offer a more holistic functional fitness experience. This includes expanding its wearable tech with LionHeart 2.0, which offers improved heart rate tracking and personalized performance metrics.
Additionally, F45 is launching “Lift Club”, a specialized strength training initiative focused on foundational compound movements. Whether you’re a seasoned lifter or new to strength training, Lift Club will provide expert programming to help members build strength and hit new personal records.
F45: The Future of Functional Fitness
With cutting-edge equipment, science-backed programming, and a commitment to member-driven innovation, F45 Training continues to push the boundaries of functional fitness, strength, and longevity.
Stay tuned for more updates as F45 continues to shape the future of fitness!
For the full press release visit: https://athletechnews.com/f45-training-introduces-functional-rack-catalyst-evolution-athletech-news/
To learn about F45 Training investment opportunities visit: https://functionalinspiredtraining.com/franchising/f45/
