AUSTIN, Texas
F45 Training, a leading global fitness community specializing in high-intensity functional group workouts, has announced a multi-year global partnership with Red Bull. This marks Red Bull’s first-ever global fitness studio partnership, bringing an added boost of energy and excitement to F45 members worldwide.
The collaboration will integrate Red Bull products into F45 Training studios, providing members with an extra edge to push their limits. Additionally, F45 members will gain access to exclusive Red Bull fitness activations and events.
“This partnership is designed to further empower F45 Training members worldwide while fueling their workouts with Red Bull,” said Tom Dowd, CEO of F45 Training. “We’re honored to welcome Red Bull as our official energy drink partner and look forward to delivering an electrifying training experience.”
Red Bull Integration in F45 Studios
Over the next three months, Red Bull will become available for purchase in F45 Training studios worldwide. Beyond product availability, the partnership will introduce a variety of activations and engagement opportunities, including:
• Product Sampling & In-Studio Integration: Red Bull products will be stocked in F45 studios, giving members easy access to an energy boost pre- and post-workout.
• Co-Branded Content & Athlete Spotlights: F45 Athletes and Red Bull Content Creators will collaborate to showcase the partnership through digital campaigns and social media.
• Exclusive Event Access: F45 members will gain VIP access to select Red Bull fitness events worldwide.
Red Bull x HYROX x F45: A Next-Level Fitness Experience
F45 Training is an official training partner of HYROX, the world’s fastest-growing fitness race that combines running and functional training. Through this partnership, Red Bull, F45, and HYROX will collaborate on Red Bull 100 x HYROX activations, bringing unique competition and training experiences to F45 members.
“At F45, we strive to align with brands that share our vision for the future of fitness,” said Brian Killingsworth, CMO of F45 Training. “Together with Red Bull, we’re adding even more excitement to the F45 experience, offering members new ways to train, compete, and engage with the global fitness community.”
Red Bull products are expected to roll out in F45 studios by June 2025.
For more details, visit www.f45training.com/redbull.
For the full press release visit https://www.businesswire.com/news/home/20250313609283/en/F45-Training-Teams-Up-With-Red-Bull-to-Give-Members-Wiiings
