Fitness Franchise Ownership for Athletes | FIT House of Brands

Turn Competitive Experience Into Business Ownership

The FIT Athlete Ownership Initiative gives current, transitioning and former athletes a structured pathway to explore franchise ownership across F45 Training, FS8 and VAURA Pilates. The program connects the discipline, leadership and community influence built through sport with established brand systems and hands-on business support.

Explore Athlete Ownership

A second arena for athletes ready to build.

Athletes often leave competition with high standards, leadership experience and strong community credibility—but without a clear operating platform for their next chapter. FIT’s initiative is designed to help qualified athletes evaluate fitness franchise ownership with structured onboarding and brand-specific support.
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A SECOND ARENA

FIT House of Brands provides a structured pathway for athletes to transition into business ownership without starting from scratch. With a portfolio of globally recognized fitness and wellness brands, established operating systems, and end-to-end support, this is not just an investment—it is a platform built to scale. 1
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A GLOBAL PLATFORM BUILT FOR PERFORMANCE

Choose from a portfolio of fitness and wellness brands designed to deliver results for both members and owners.3
I’m Interested!


Join the Industry’s Most Influential Brands
 

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By starting an F45 Training franchise, you join a globally established brand that innovates as it grows. F45’s 45-minute workouts blend strength, cardio, and science-backed programming for all fitness levels. With expert coaching, tech-driven guidance, and a team-based environment, F45 builds strength, endurance, and community in a fun, efficient way.

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Investing in FS8 means joining one of the fastest-growing fitness franchises. FS8 fuses Pilates, Tone, and Yoga into a low-impact, high-energy workout built on eight science-backed elements. Designed to build strength and support well-being, FS8’s community-driven approach helps you move better, feel stronger, and gain confidence in and out of the studio.

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Own a VAURA franchise and embark on a sensory journey into high-end Pilates. VAURA fuses reformer precision with athletic power, energizing every cell with neon lights, mirrored ceilings, upbeat music, and empowering instructors. Switch off, zone out, and awaken within while bringing this dynamic and immersive experience to your community.

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What the initiative provides

The same traits that defined your athletic career are the ones that drive success in business.

ACCESS TO THREE FITNESS CONCEPTS

Explore functional team training, Pilates, Tone and Yoga, or premium athletic reformer Pilates.

STRUCTURED OWNERSHIP PATHWAYS

Evaluate opportunities aligned with career stage, market, operating interest and long-term goals.

BUSINESS ONBOARDING AND COACHING

Build the commercial, operational and leadership capabilities required beyond sport.

BRAND AND COMMUNITY INTEGRATION

Where appropriate, connect an athlete’s platform and local influence to a credible studio business.

ONGOING FRANCHISE SUPPORT

Access FIT resources across real estate, opening, marketing, programming, education and operations.

Who the program is designed for

  • Current professional athletes planning ahead
  • Athletes approaching retirement
  • Former professional and elite athletes
  • Post-collegiate athletes with the capital, commitment and operating plan to pursue ownership
  • Athlete groups, agencies and alumni networks exploring structured business pathways

9 STEPS IN STARTING YOUR FRANCHISING JOURNEY

Wondering what happens after you sign on the dotted line of that FIT franchisee agreement? Let’s find out.
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Step 1: Network Onboarding

Meet your Onboarding Specialist – plus members of the HQ Operations leadership team – and start your onboarding journey as a FIT franchisee.
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Step 2: Site Selection

Our Real Estate and Construction teams will help you with studio site search, viability, and selection. You’ll also get access to our preferred list of U.S. architects and contractors.
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Step 3: Lease Negotiations

With the help of FIT’s Preferred Retail Lease Counsel – plus copies of FIT brand-specific template letters – you’ll negotiate your preferred site lease terms.
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Step 4: Planning & Design

We’ll support you as you design and plan the layout of your studio, with the help of standardized system prototype drawings for your construction team.
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Step 5: Induction

Head to FIT’s Austin-based HQ for your week-long franchisee induction. The hands-on training covers athletics, marketing, operations, business management – and more.
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Step 6: Membership Marketing

With the support of our agency partners, we’ll help you craft and execute membership marketing plans to attract potential customers and build a strong membership base ahead of your studio opening
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Step 7: Studio Aesthetics

You’ll get all the design and installation specifications to turn your site into a studio – all while ensuring brand consistency and a high-quality look and feel.
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Step 8: Final Inspections

Finally, FIT HQ will make sure your studio is good to go: reviewing design and installation, verifying health and safety compliance, and evaluation of your trainers and tech.
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Step 9: Approved to Open

Get the green light, and launch your FIT franchise out into the world!

BUILT ON A FOUNDATION

LOCAL CAMPAIGNS

With over 1,500 studios across more than 55 countries, FIT House of Brands has built a global system designed for scalability, consistency, and long-term growth. You are not starting from zero. You are stepping into a model that is at play.
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Ownership still requires active diligence.

Athletic experience can translate into leadership, resilience and community connection, but it does not guarantee business performance. Candidates must review the investment, risks, operating responsibilities, market availability and applicable disclosure materials before making a decision.

1 https://globalwellnessinstitute.org/press-room/statistics-and-facts/
2 https://www.vml.com/insight/the-future-100-2025
3 https://www.degruyter.com/document/doi/10.7556/jaoa.2017.140/html?lang=en&srsltid=AfmBOorBrobkDRpg6dOg3PY5GIsp4SfHrGYAZ4eeHziXYXwNZZoetFKZ
4 https://pmc.ncbi.nlm.nih.gov/articles/PMC5567431/
5 https://www.mdpi.com/2071-1050/13/3/1074

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