Athlete Franchise Opportunities | FIT Brands

FROM ATHLETE TO OWNER

You’ve built your career on discipline, performance, and leadership. Now turn that same mindset into long-term ownership through a proven global fitness platform.

Start Your Ownership Journey

WHAT COMES AFTER THE GAME?

For many athletes, the biggest challenge isn’t competition – it’s what comes next. The structure changes. The routine disappears. And too often, the opportunities offered are short-term, not built for long-term growth. You’ve spent years performing at the highest level. Now it’s time to apply that same focus to something that lasts.
open_in_full

A SECOND ARENA

FIT House of Brands provides a structured pathway for athletes to transition into business ownership without starting from scratch. With a portfolio of globally recognized fitness and wellness brands, proven operating systems, and end-to-end support, this is not just an investment—it is a platform built to scale. 1
self_improvement

A GLOBAL PLATFORM BUILT FOR PERFORMANCE

Choose from a portfolio of high-growth fitness and wellness brands designed to deliver results for both members and owners.3
I’m Interested!


Join the Industry’s Most Influential Brands
 

Brand Cover Image

By starting an F45 Training franchise, you join a globally established brand that innovates as it grows. F45’s 45-minute workouts blend strength, cardio, and science-backed programming for all fitness levels. With expert coaching, tech-driven guidance, and a team-based environment, F45 builds strength, endurance, and community in a fun, efficient way.

LEARN MORE
Brand Cover Image

Investing in FS8 means joining one of the fastest-growing fitness franchises. FS8 fuses Pilates, Tone, and Yoga into a low-impact, high-energy workout built on eight science-backed elements. Designed to build strength and support well-being, FS8’s community-driven approach helps you move better, feel stronger, and gain confidence in and out of the studio.

LEARN MORE
Brand Cover Image

Own a VAURA franchise and embark on a sensory journey into high-end Pilates. VAURA fuses reformer precision with athletic power, energizing every cell with neon lights, mirrored ceilings, upbeat music, and empowering instructors. Switch off, zone out, and awaken within while bringing this dynamic and immersive experience to your community.

LEARN MORE

WHY ATHLETES CAN WIN AS OWNERS

The same traits that defined your athletic career are the ones that drive success in business.

Discipline

Execute consistently and build operational excellence

Leadership

Build teams and strong communities

Performance mindset

Set goals, measure results, and scale

Resilience

Navigate challenges and grow through them

DESIGNED FOR ATHLETES

The Athlete Ownership Initiative is built specifically for individuals transitioning from sport into business ownership.

This is a tailored pathway based on where you are in your career and where you want to go next.

  • Tailored ownership pathways
  • Proven business models with global scale
  • White-glove onboarding and operational support
  • Ability to integrate personal brand into the business
  • Community-driven model built on leadership

9 STEPS IN STARTING YOUR FRANCHISING JOURNEY

Wondering what happens after you sign on the dotted line of that FIT franchisee agreement? Let’s find out.
check_circle

Step 1: Network Onboarding

Meet your Onboarding Specialist – plus members of the HQ Operations leadership team – and start your onboarding journey as a FIT franchisee.
home

Step 2: Site Selection

Our Real Estate and Construction teams will help you with studio site search, viability, and selection. You’ll also get access to our preferred list of U.S. architects and contractors.
key_vertical

Step 3: Lease Negotiations

With the help of FIT’s Preferred Retail Lease Counsel – plus copies of FIT brand-specific template letters – you’ll negotiate your preferred site lease terms.
connect_without_contact

Step 4: Planning & Design

We’ll support you as you design and plan the layout of your studio, with the help of standardized system prototype drawings for your construction team.
diversity_2

Step 5: Induction

Head to FIT’s Austin-based HQ for your week-long franchisee induction. The hands-on training covers athletics, marketing, operations, business management – and more.
rocket_launch

Step 6: Membership Marketing

With the support of our agency partners, we’ll help you craft and execute membership marketing plans to attract potential customers and build a strong membership base ahead of your studio opening
workspace_premium

Step 7: Studio Aesthetics

You’ll get all the design and installation specifications to turn your site into a studio – all while ensuring brand consistency and a high-quality look and feel.
emoji_objects

Step 8: Final Inspections

Finally, FIT HQ will make sure your studio is good to go: reviewing design and installation, verifying health and safety compliance, and evaluation of your trainers and tech.
public

Step 9: Approved to Open

Get the green light, and launch your FIT franchise out into the world!

BUILT ON A PROVEN FOUNDATION

LOCAL CAMPAIGNS

With over 1,500 studios across more than 55 countries, FIT House of Brands has built a global system designed for scalability, consistency, and long-term growth. You are not starting from zero. You are stepping into a model that is already working at scale.
background image inquire form

YOUR NEXT CHAPTER STARTS HERE

You’ve already proven what you can do in competition. Now it’s time to build something that lasts.

1 https://globalwellnessinstitute.org/press-room/statistics-and-facts/
2 https://www.vml.com/insight/the-future-100-2025
3 https://www.degruyter.com/document/doi/10.7556/jaoa.2017.140/html?lang=en&srsltid=AfmBOorBrobkDRpg6dOg3PY5GIsp4SfHrGYAZ4eeHziXYXwNZZoetFKZ
4 https://pmc.ncbi.nlm.nih.gov/articles/PMC5567431/
5 https://www.mdpi.com/2071-1050/13/3/1074

INQUIRE TODAY