Powered by a Multi-Brand Portfolio and a Global Partnership with HYROX, FIT House of Brands has Landed with an Active Growth Strategy
FIT House of Brands, the global fitness franchise company behind F45 Training, FS8 and VAURA Pilates, has officially opened the country’s first FS8 studio in the heart of Munich’s Theresienwiese district and sets its future plans firmly on becoming the premier destination in Europe’s largest and most dynamic fitness market.
The brand’s expansion comes as Germany’s fitness industry continues to demonstrate strong growth and resilience. According to Deloitte, Germany is Europe’s largest fitness market by membership, with more than 11.7 million fitness club members and annual industry revenues exceeding €5.8 billion in 2024*. Industry analysts expect continued growth, driven by the country’s rising focus on health, increasing demand for premium fitness experiences and continued market evolution.
FIT House arrives in Germany with a full-scale market plan, backed by global infrastructure and a long-term roadmap. The brand’s diversified portfolio is designed to serve evolving members’ needs across multiple categories. With over 1,500 studios across 55 countries worldwide, FIT House offers functional, performance training and community-driven fitness experiences.
“Germany is Europe’s largest fitness market and one of the most compelling growth opportunities for our brands,” said Haydn Elliott, Managing Director UK & Europe for F45 and FS8 “With more than 11 million active fitness members, growing demand for premium wellness experiences and significant room for continued development, we see tremendous potential to scale both FS8 and F45 Training across the country. The opening of FS8 Munich is an important first step, but our ambition is to build a long-term network of fitness and wellness brands that serve both consumers and franchise partners.”
Germany’s first FS8 studio, located at Theresienhöhe 40 in Munich’s Theresienwiese district, brings the 3-in-1 science-backed fitness concept to a city defined by its appetite for premium wellness experiences. The city’s culture of performance and longevity aligns perfectly as the launchpad for FS8’s German chapter. A second FS8 location in Regensburg is confirmed, and additional cities across the country are actively in development to unveil FS8, as well as F45 Training studios. Each studio to be designed as a community hub, featuring distinct local design and a calendar of curated events for its members.
To learn more about FS8 investment opportunities visit: https://functionalinspiredtraining.com/franchising/fs8/
