The global Pilates industry is experiencing rapid expansion, driven by a surge in health and wellness awareness. While some fitness trends come and go, pilates has remained an effective form of exercise for decades.
Below, we’ve pulled together our top five reasons why you should invest in a pilates franchise – and the many benefits that owning a pilates studio can offer you.
Post-pandemic awareness of health and wellness has surged, with people seeking long-term fitness solutions that promote quality of life. Low-impact workouts are becoming more popular as individuals shift from high-intensity exercise to mindful group fitness and active recovery. FS8 franchises help you tap into this trend by combining pilates with yoga and tone exercises, allowing you to appeal to a broader audience and position your pilates studio as a leader in a growing market¹.
Pilates is unique in its ability to attract a wide range of participants, from beginners to fitness enthusiasts. The rising trend in group fitness classes and the blending of Pilates with other low-impact exercises (such as yoga) expands its appeal, breaking down traditional barriers and inviting a diverse audience of all ages, genders, and fitness levels².
This inclusive nature ensures that Pilates studios can reach a large customer base, contributing to their sustained growth.
The group-based nature of Pilates classes fosters a sense of connection and support among participants, creating a community atmosphere that boosts long-term client retention. Studies show that group fitness participants are more likely to maintain regular attendance compared to solo exercisers³. Additionally, the personalized attention in Pilates helps clients feel more engaged, increasing their likelihood of returning and staying committed to the practice.
As we touched on earlier, the boutique fitness sector is experiencing rapid growth; and, with more consumers seeking specialised, high-quality workout experiences in intimate group settings, it’s the perfect time to consider owning a pilates studio. By offering a premium, hybrid workout experience that combines pilates, yoga, and tone exercises in a boutique format4, FS8 helps you ride the wave of these trends, and appeal to an expanding demographic of fitness enthusiasts – those willing to pay a little more for personalized, high-quality, community-focused classes.
Beyond physical fitness, Pilates contributes to mental health and overall well-being. Pilates studios often offer a holistic fitness experience, combining movement with mindfulness, stress relief, and community building. This aligns with the broader shift in consumer preferences toward wellness experiences that integrate both mind and body health5. As a result, Pilates studios are uniquely positioned to cater to clients looking for more than just a workout.
Want to learn more about owning a pilates studio? Contact the team at FS8 Invest. Keen to find out more about FS8 workouts? Brush up on the science behind pilates and weight loss.
1, 4, 5. https://athletechnews.com/f45-fitness-fast-progress-mixed-pilates-brand-fs8-athletech-news/
2. https://www.lesmills.com/clubs-and-facilities/research-insights/fitness-trends/2021-global-report-reveals-7-key-trends-for-the-new-fitness-landscape/
3. https://www.ibisworld.com/united-kingdom/market-research-reports/pilates-yoga-studios-industry/
