The Importance of Marketing to Millennials and Gen Z | Functional Inspired Training
Franchise Fundamentals

The Importance of Marketing to Millennials and Gen Z

Franchise Fundamentals | March 2025

While the modern fitness industry has largely been founded and driven by baby boomers and Generation X, the generational torch has truly been passed with a recent study* showing that 80% of gym-goers are Millennials and Generation Z.

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