Word of Mouth Marketing for Franchisees

Even in today’s digital world, good old-fashioned word of mouth remains an extremely efficient tool to get your business growing. And yes, we do mean an actual conversation – apparently only about 7% of word of mouth happens on social media* and even then, different platforms come and go (does anyone still have a MySpace account?). In fact, a recent McKinsey report showed that word of mouth is the main decider behind 20 to 50 percent of all purchasing decisions, and it is most powerful when someone is buying a product for the first time.