FIT House of Brands Newsroom | F45, FS8 and VAURA News

FIT House of Brands Newsroom

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Company announcements, brand expansion, partnerships, product innovation and milestones from FIT House of Brands, F45 Training, FS8 and VAURA Pilates.

F45 Training’s FIT Rewards Program Gains Momentum with Six New Brand Partners

F45 Training’s FIT Rewards Program Gains Momentum with Six New Brand Partners

F45 Expands Loyalty Ecosystem as Members Rack Up Thousands of Rewards and Counting F45 announced the expansion of its FIT…
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Hyrox-Related Sales Soar 191% at Gyms

Hyrox-Related Sales Soar 191% at Gyms

Call it the Hyrox Hook: Consumers sign up for a race, then look for a place to train. Gyms and…
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F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners

F45 Parent FIT House of Brands Wants Athletes to Become Franchise Owners

A new initiative aims to turn athletes into fitness operators at F45 Training, FS8 and VAURA Pilates FIT (Functional Inspired…
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F45 Training, Reebok Debut Co-Branded Apparel Collection

F45 Training, Reebok Debut Co-Branded Apparel Collection

F45 Training and Reebok have launched their first co-branded footwear and apparel collection, the initial rollout of a deal announced in…
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F45 Training Introduces F45 PEAK500: A New Era of Standardized Athletic Performance Testing

F45 Training Introduces F45 PEAK500: A New Era of Standardized Athletic Performance Testing

The Next Evolution in F45 Training Performance Events Launches Network-Wide with Red Bull as Global Partner F45 Training, announced the launch…
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F45 Training Extends Global Gym Partner with HYROX, Anchored by Title Partnership at HYROX Washington DC Americas Regional Championships

F45 Training Extends Global Gym Partner with HYROX, Anchored by Title Partnership at HYROX Washington DC Americas Regional Championships

Multi-Market Partnership Unites Two of the World’s Most Recognizable Fitness Brands Across 12 Global Events in 2026 F45 Training has…
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F45 TRAINING AND BATTLE CANCER UNITE TO POWER GLOBAL CANCER CHARITY FUNDRAISING THROUGH FITNESS IN 2026

F45 TRAINING AND BATTLE CANCER UNITE TO POWER GLOBAL CANCER CHARITY FUNDRAISING THROUGH FITNESS IN 2026

Aligned with World Cancer Day, F45 Training today announced a new global partnership with Battle Cancer, aligning the brand’s 2026…
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F45 Training Names Joi + Blokes Official Diagnostics and Personalized Supplements Partner

F45 Training Names Joi + Blokes Official Diagnostics and Personalized Supplements Partner

F45 Training today announced a new two-year partnership with Joi + Blokes, naming the company its Official Diagnostics and Personalized…
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F45 Training and iFIT announce Global Partnership, Merging Digital and In-Studio Fitness Experiences

F45 Training and iFIT announce Global Partnership, Merging Digital and In-Studio Fitness Experiences

F45 Training and iFIT, a leader in connected fitness and immersive training content, have announced a new global partnership that…
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F45 Training Member Makes History Reaching 4,000 Class Milestone

F45 Training Member Makes History Reaching 4,000 Class Milestone

F45 Training member, Vince Provo, has reached a historic moment, completing 4,000 F45 Training classes — the first milestone of…
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Reebok and F45 Training Join Forces to Redefine Fitness Culture Worldwide

Reebok and F45 Training Join Forces to Redefine Fitness Culture Worldwide

F45 Training and Reebok have announced a first-of-its-kind global partnership. The multi-year collaboration brings together Reebok’s legacy of performance innovation…
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F45 Training Teams Up With Endurance Zone to Unveil New Loyalty Program For Members – FIT Rewards

F45 Training Teams Up With Endurance Zone to Unveil New Loyalty Program For Members – FIT Rewards

F45 Training, announced today the launch of its loyalty program, FIT Rewards. The enhanced loyalty program turns dedication and sweat…
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F45 Training Celebrates Record-Breaking Growth in 2024 and Unveils Innovative Plans for 2025

AUSTIN, Texas–(BUSINESS WIRE)–F45 Training Holdings Inc., F45 Training, is proud to announce a banner year of growth and innovation in 2024, achieving milestones that solidify its leadership in the boutique fitness industry. With 12.4% global Average Unit Volume (AUV) growth, the opening of 75 new studios, and strategic partnerships that elevate its offerings, F45 is […]

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