FIT House of Brands Newsroom | F45, FS8 and VAURA News

FIT House of Brands Newsroom

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Company announcements, brand expansion, partnerships, product innovation and milestones from FIT House of Brands, F45 Training, FS8 and VAURA Pilates.

Reebok and F45 Training Join Forces to Redefine Fitness Culture Worldwide

Reebok and F45 Training Join Forces to Redefine Fitness Culture Worldwide

F45 Training and Reebok have announced a first-of-its-kind global partnership. The multi-year collaboration brings together Reebok’s legacy of performance innovation…
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KASSIDY COOK MAKES A SPLASH AS FS8 NEW BRAND AMBASSADOR

KASSIDY COOK MAKES A SPLASH AS FS8 NEW BRAND AMBASSADOR

The Three-in-One Fitness Concept Appoints 2024 Olympic Medalist Amid Rapid Expansion FS8 – the three-in-one Pilates, Tone and Yoga fitness…
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F45 Training Teams Up With Endurance Zone to Unveil New Loyalty Program For Members – FIT Rewards

F45 Training Teams Up With Endurance Zone to Unveil New Loyalty Program For Members – FIT Rewards

F45 Training, announced today the launch of its loyalty program, FIT Rewards. The enhanced loyalty program turns dedication and sweat…
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F45 x Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

F45 x Red Bull Gives Experiential Fitness New Wiings With Sweat the Deck, F45 Takeover in Chicago

F45 Training and Red Bull are bringing high-energy workouts to Chicago August 23–24 with two destination fitness experiences: Sweat The…
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FS8’s 3-in-1 Workout Redefines Strength and Longevity

FS8’s 3-in-1 Workout Redefines Strength and Longevity

FIT House of Brands’ newest concept, FS8, is transforming the way people approach fitness with a unique combination of Pilates,…
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F45 TRAINING LAUNCHES BRAND CAMPAIGN TO INSPIRE THE NEXT GENERATION OF FITNESS ENTHUSIASTS: “THIS IS F45 TRAINING”

F45 TRAINING LAUNCHES BRAND CAMPAIGN TO INSPIRE THE NEXT GENERATION OF FITNESS ENTHUSIASTS: “THIS IS F45 TRAINING”

Campaign highlights the power of community and features real members, showcasing that F45 is more than a workout – it’s…
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F45 TRAINING PARTNERS WITH DIETITIAN LIVE TO FUEL PERFORMANCE THROUGH PERSONALIZED NUTRITION

F45 TRAINING PARTNERS WITH DIETITIAN LIVE TO FUEL PERFORMANCE THROUGH PERSONALIZED NUTRITION

New collaboration delivers insurance-covered access to registered dietitians for F45 members across the U.S. Austin, TX, May 1, 2025 –…
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F45 Training Launches First-Ever “National Recommit to Your Fitness Day”

F45 Training Launches First-Ever “National Recommit to Your Fitness Day”

AUSTIN, Texas F45 Training, a global leader in functional group fitness, has announced the launch of National Recommit to Your…
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FS8 Joins Camp Poosh at Coachella Valley for an Exclusive Wellness Experience

FS8 Joins Camp Poosh at Coachella Valley for an Exclusive Wellness Experience

Coachella Valley, April 2025 FS8, the revolutionary fitness brand blending reformer Pilates, yoga, and tone, is bringing its signature workouts…
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F45 Training and Red Bull Announce Global Partnership

F45 Training and Red Bull Announce Global Partnership

AUSTIN, Texas F45 Training, a leading global fitness community specializing in high-intensity functional group workouts, has announced a multi-year global…
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F45 Training Innovates Strength Training with New Functional Racks

F45 Training Innovates Strength Training with New Functional Racks

F45 Training is redefining strength training with one of its latest innovations: functional training racks designed to make lifting adaptable,…
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F45 Training Launches FIT: A New Era of Holistic Fitness and Wellness

F45 Training Launches FIT: A New Era of Holistic Fitness and Wellness

Austin, TX – March, 2025 F45 Training, a global leader in functional fitness, has announced the launch of FIT (Functional…
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F45 Training Celebrates Record-Breaking Growth in 2024 and Unveils Innovative Plans for 2025

AUSTIN, Texas–(BUSINESS WIRE)–F45 Training Holdings Inc., F45 Training, is proud to announce a banner year of growth and innovation in 2024, achieving milestones that solidify its leadership in the boutique fitness industry. With 12.4% global Average Unit Volume (AUV) growth, the opening of 75 new studios, and strategic partnerships that elevate its offerings, F45 is […]

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